David Callicott needs to be online to run his small company, GoodLight Natural Candles in San Francisco.
Dozens of orders from wholesale customers like Whole Foods and Bed Bath & Beyond are relayed online each day to fulfillment warehouses, which send out Mr. Callicott’s paraffin-free candles. The GoodLight website accounts for 15 percent of its sales, which could reach $1.5 million this year; the e-commerce behemoth Amazon makes up another 10 percent. And many of the company’s business documents are stored in cloud-based data centers. CLICK HERE FOR MORE AT NYTIMES